Google Offer Groupon like Daily-Deals Discount Coupon Service

Google launched its daily-deal coupon service "Google Offers" as a awaited response to competitor Groupon, after failed acquisition talk with Groupon last year, when the later rejected an offer of $6 billions. Google Offers beta has gone live with a sign-up for beta program in Portland, Oregon to bolster search engine giant's local advertising business.

On the landing page of the Offers site, you are greeted with this “Google Offers BETA is starting in Portland, Oregon. Get 50% off or more at places you’ll love.” You can then subscribe to the offers with your email. Google issued this statement about Offers:

Today we launched a marketing campaign inviting Portlanders to sign up for a test of Google Offers — to get great deals delivered right to their inboxes. Offers is part of an ongoing effort at Google to make new services that give consumers great deals while helping connect businesses with customers in new ways.

Groupon Daily-Deals Coupon Service

Groupon is a Chicago based company, launched in 2008. It has shown enormous growth, expanding to South Korea and the United Arab Emirates to hit a total of 45 countries, raising huge money from its investors. It has former Amazon executive as its chief financial officer and Starbucks Corp, CEO, Howard Schultz in its board of directors.

Google Offer Service and Subscription Details

The service is being rolled out Portland, OR (no surprise there), Oakland / East Bay, San Francisco as well as offering NYC Uptown, Midtown and Downtown editions. It’s not a whole lot different than any other offer/coupon/deal site in that there will be daily e-mails with discounts for 24 hour periods etc, etc. You can subscribe here if you happen to be in one of those areas. Here is Google Offers Official video advertising:


Google Offers is a new product to help potential customers and clientele find great deals in their area through a daily email. Google Offers looks and operates much like Groupon or LivingSocial. Users receive an e-mail with a local deal of the day. They then have the opportunity to buy that deal within a specific time limit (we assume 24 hours). Once enough people have made the purchase, the Google Offer is triggered and users get that all-too-familiar $10 for $20 deal for that Indian restaurant they’ve never tried.

Google Offers will be powered by Google Checkout. It also includes Facebook, Twitter, Google Reader, Google Buzz and e-mail sharing options.

Google is actively reaching out to businesses now to get them on board with Offers. It even apparently has a writing team in place to craft the write-up for offers.